Photo Credit Flickr – Betsy Weber
A major move by a leading brand solidifies the concept of the “consumerization” of corporate technology. After a significant investment, global leader in beauty products, Avon, is pulling the plug on an SAP-based order management system, according to a WSJ report last week.
Empowerment of their female direct sales army is a centerpiece of the Avon brand. After a test launch that yielded less than stellar field response, Avon realized the solution doesn’t meet the needs of their team, and it disrupts the empowerment that is core to their values and success.
In their October earnings call Avon’s CEO Sherilyn McCoy noted that, ”While the SMT pilot technology platform worked well, the degree of impact of change in the daily processes to the representative was significant. This resulted in a steep drop in the active representatives account…The nature of direct selling where our 6 million representatives are independent entrepreneurs is one of personal relationships and connections.”
Hotel companies, hotel brands, and hotel management companies are turning to Fision as their trusted resource in localized marketing automation. With Fision the General Managers and Directors of Sales can harness the credibility and reputation of their hotel brand while showing the unique flare of their individual property. Companies are using Fision to distribute localized and personalized communications through email, social media, mobile, print and PDF.
Watch this quick minute tip from Fision to see how…
Happy Halloween! To help you celebrate in your cubicle or treadmill desk or whatever, we whittled our weird obnoxious 14 hour Halloween playlist (check it here if you are weird and obnoxious) down to 10… the best 10 halloween songs… EVER!!!
By now the hospitality industry is well acquainted with one night stands. What’s interesting is that Hoteliers have adopted the same one and done mentality with their customers. In both cases, the risk/reward of the one night stand isn’t promising (to put it nicely)—where as a relationship brings fulfillment to both parties and also breeds loyalty.
Is a One Night Stand With Hospitality Customers Really That Bad?
YES. Think about what kind of customer would be interested in a one night stand. They avoid commitment and are surely price sensitive; worst of all they’ll use you once and move on. They prefer short term, impersonal and anonymous, which is a total dead end from an ROI standpoint that leaves you chasing the same kind of customer night after night.
Eventually these one night standers can turn from their promiscuous behavior and settle in as a loyal customer, but the Hotelier has to initiate moving past the one night stand phase and work toward starting a relationship. Like all relationships this takes time, and hotels must learn to stand out because there are plenty of suitors out there looking for these committed relationships.
Tyler is our Marketing Production Specialist, he works with the account team here at Fision making sure our clients have the tools and knowledge they need to use Fision to its fullest. Tyler James Harris, or Tyler as we call him, has been with us for a few weeks now. He’s catching on quickly and we’re happy to have him.
As expected, there’s more to Tyler than design skill, email templates and a love for software. This Fargo native is a die-hard Minnesota sports fan, which can be frustrating at times; however, he remains steadfast and and will continue to cheer for them win or lose.
“Where everybody knows you name” – the theme song from the 90’s hit show Cheers defines the importance of personalization. Personalization creates comfort, and at its core, the hospitality business is a comfort business.
At its core, Salesforce.com is an incredibly powerful database tool that can support customer relationships through building customer profiles based on activity and preferences. When properly implemented and maintained, it has the potential to be the foundation of maximized profitability through customer loyalty, retention and improved customer service.
But what if it isn’t properly implemented and maintained? What are the unseen hurdles of adoption and where does the magic of Salesforce.com end for hospitality professionals?
Ti Sento Milano, the European based jewelry brand, is expanding our reach stateside in 2013. As marketing director, I’ve been challenged to market our jewelry in an efficient and cost effective manner because we don’t have a huge consumer market here or huge budgets to build awareness. To do so, we rely heavily on local retailers to market our jewelry in their store and to their already loyal customers.
In the jewelry industry, many brands rely on retailers to market their products on their behalf, and they realize it is essential to their success. Currently, most companies have a basic method for executing this strategy. Most are using email and FTPs or Dropbox to share content and material with their jewelry stores.
While this effort is sufficient, it isn’t ideal. It’s not trackable and it forces retailers to do a lot of work they don’t want to do. Can you imagine individually emailing every one of your retailers each time you have new content? Beyond that, it’s not fair to expect them to know how to process and produce your content files. We found that doing business this way is neither efficient, nor cost effective.