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Marketing Nation Summit: The Highlights

The FISION team joined over 6,500 marketers and industry leaders at the 2017 Marketo Marketing Nation Summit in downtown San Francisco. The 4-day conference proved to be an impressive, valuable and memorable VIP experience.

Marketers, Make Sales Enablement A Priority

Marketers, Make Sales Enablement a Priority

Sales Enablement software allows marketing and sales teams to collaborate and communicate better - which helps them achieve their companys' revenue goals.
A Leaky Sales Funnel Is Happening In Your Business

A Leaky Sales Funnel Is Happening In Your Business

Alignment is key when it comes to avoiding a leaky sales funnel. The AMA said that 75% of marketing created materials go unused. Help your…

HubSpot Makes Salespeople’s Lives Easier With Sidekick

HubSpot Makes Salespeople’s Lives Easier With Sidekick

HubSpot entered the sales software game with its sights set on email simplification. Sidekick aims to “make your email workflow easier, better, & faster.”
Breaking Brand: What Great TV Can Teach Us About Branding

Breaking Brand: What Great TV Can Teach Us About Branding

For marketers & drug dealers alike, establishing a recipe, differentiation & a sales network are crucial to building a great product & a great brand.
The Time For Personalized & Localized Marketing

The Time For Personalized & Localized Marketing

Today, customers expect marketing messages to be personalized & tailored to them, which makes localized marketing key to building a trusting relationship.
What Is Localized Marketing Automation?

What is Localized Marketing Automation?

Localized marketing automation software allows local marketing & sales teams to send personalized, on brand messages to consumers through any channel Localized marketing automation empowers local reps instead of restricting them. Consumers get personalization, reps close more deals & marketers save time
Is Your Localized Marketing Plagued By The Pick 2 Rule?

Is Your Localized Marketing Plagued By The Pick 2 Rule?

Communications with hospitality prospects & guests need to be timely, personalized & professional, yet limited marketing forces hotels to pick 2 of the 3.
Localized Marketing Paves The Way For Brand Loyalty

Localized Marketing Paves the Way for Brand Loyalty

See why there's more to brand loyalty than a rewards program and how hotel locations can use personalization to transform a prospect into brand ambassador.
Canada Cracks Down On Spam: What Marketers Need To Know

Canada Cracks Down On Spam: What Marketers Need To Know

What marketers, especially email marketers, need to know about new Canadian Anti-Spam Legislation (CASL). How it differs from US laws & how to be compliant
How Hotel Management Companies Can Consolidate Chaos

How Hotel Management Companies Can Consolidate Chaos

Hotel management companies face the challenge of managing properties for several brands; creating too many tech platforms, marketing tactics & processes.
Best Practices For 
Email Authentication

Best Practices for 
Email Authentication

An intro to email authentication using both the Domain Keys Identified Mail (DKIM) method & the SenderID method, plus some email marketing best practices.
Software Advice Report Unveils The Needs Of Today’s Marketing Automation Buyers

Software Advice Report Unveils The Needs Of Today’s Marketing Automation Buyers

A report from Software Advice looked at marketing automation buyers in 2013, it shows what they currently use & what they are looking for in new software.