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Localized Marketing: A Win-Win For Manufacturers And Retailers By Darren Bassel

Localized Marketing: A Win-Win For Manufacturers and Retailers by Darren Bassel

Ti Sento Milano, the European based jewelry brand, is expanding our reach stateside.  As marketing director, I’ve been challenged to market our jewelry in an efficient and cost effective manner because we don’t have a huge consumer market here or huge budgets to build awareness. To do so, we rely heavily on local retailers to market our jewelry in their store and to their already loyal customers.

The Best Of The Best: Three Top Fision Blogs

The Best of the Best: Three Top Fision Blogs

Welcome to the Fision blog – the place where we share updates and insights about Marketing Automation, Sales Enablement and the software industry. Below you’ll find three of our favorite blogs which will help you learn more about what we do and why we do it. After sampling these, feel free to dig deeper into others and don’t forget to check back weekly for more Marketing Automation insights – we post every Tuesday and Thursday, with other posts sprinkled in between.

Tech Breakfast’s to Share Marketing Automation Insights

A similar funnel.

A similar funnel.

Technology is already an essential part of the sales and marketing process. A majority of companies already rely on a handful of technologies to manage customers and campaigns. The next wave of sales and marketing strategies integrates existing platforms with content management, content distribution, big data analytics, and sales enablement systems.

Going Mobile With Distributed Marketing Automation

Going Mobile With Distributed Marketing Automation

Smartphones and tablet devices have long been considered the way of the future in terms of communication. Over 114 million people in the U.S. are using their smartphones to call, text, check their email and access the web. Not to mention almost 140,000 apps that to do everything but make your breakfast. Facebook has noted that more than half of its total user base – 488 million consumers – now use the company’s mobile application to stay in touch with each other while on the go.

We have always said the goal of any sales and marketing campaign is simple: hit the right customer with the right message at the right time through the right medium. Before mobile devices, there was always some uncertainty involved – how could you be sure that your customer would see that email when you sent it? What medium do they prefer to receive notifications?

Mobile essentially acts as a catch-all for these different communication channels, with consumers able to read email, check voice mails, log into social networks and access any number of communication channels through these devices. Additionally, they tend to have their mobile devices on them at all times, giving brands a significant window of opportunity to engage them.

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