At Fision, our goal is to make the lives of sales and marketers easier, we also aim to unite the two departments in the process. Every company touts marketing and sales alignment, but few companies are succeeding to make it a reality. Last week HubSpot, a marketing automation leader, entered the sales game with a focus on email simplification.
The hospitality industry prides itself on providing world class experiences for their guests. Adding a personal touch goes a long way. However, as noted earlier, that personalization is currently limited and hasn’t spread to prospecting and consumer engagement.
A challenge many hotel properties face is that consumers know about their brand from national advertisements but that’s not always enough to get them in the door, let alone turn them into brand ambassadors.
Everyone hates blatant spam. Filters catch most of it, but everyone still gets offers for wholesale handbags and or miraculous pharmaceuticals now and then. Apparently our neighbors to the north are sick of it and have implemented a law to help clear their citizens’ inboxes. Canada recently released information on it’s new Canadian Anti-Spam Legislation (CASL).
Intro to Email Authentication
Email Authentication is a term used to describe the methods ISPs (Internet Service Providers) and corporate email servers use to determine if the source of an email is accurate to the source associated with the sender.
You can glean a lot from the quality of a company’s marketing collateral. Collateral is often the first impression that consumers have with a brand, so making the best impact is absolutely pivotal. Businesses will often be judged based on the relevancy, consistency and overall quality of the materials that organizations send to potential customers.
Marketing automation is one of the latest buzzwords that’s being thrown around constantly from executive to executive. Marketing automation provides value to companies and brands, but there is still some confusion about what it is and is not. Honestly, that’s to be expected when talking about technology that has become popular only in the past few years.
What makes for an effective marketing email? So many brands funnel in on the writing aspect – they try to create engaging headlines, avoid typos and ensure their messages don’t get flagged as spam. While this is all important developing the perfect email, you need to be careful of focusing too much on just the writing component. Other elements are frequently at work as well, from design to graphic choice, and it’s crucial your brand is building email newsletters and messages specifically for your target audience.
For ages, drip marketing was the de facto way to gain thought leadership among specific segments of consumers and stay top-of-mind when it came time for them to make real purchase decisions. However, technology has evolved to the point that it not only provides a wide array of functionality and capabilities, but it’s also easier to use and more accessible than ever before. This has enabled many brands throughout the world to adopt a closed-loop strategy to marketing, rather than limiting them to the drip marketing approach.
Email marketing is still one of the most commonly used lead generation tools. According to data collected by Marketing Sherpa, a whopping four-fifths of businesses (81 percent) still make heavy use of email as a lead generation tool. In fact, it was ranked first out of all the personal advertising channels used.