Marketing production bottlenecks are all too common in large companies. As the requests for new collateral grow, the marketing department has a greater need for brand control and management. While the marketing materials themselves may require only nominal modifications, the time and energy spent in communications and the approval process can often take up more time than the actual production work itself.
Requests for Customized Marketing Collateral Waste a Lot of Time
A large, integrated health care system approached Fision to help remedy the clogged drain that customization and asset requests was causing in their marketing department.
80% of marketing-related efforts were spent on customization, ordering or retrieving existing collateral. The numbers were alarming. The company needed a solution to give their marketing department a break from the constant influx and juggling of requests.