The Time For Personalized & Localized Marketing
Marketing automation is hot right now, it has seen the fastest growth of any CRM-related segment in the last several years (Focus Research). And you know what? Marketing Automation has a little known cousin, localized marketing automation (LMA), that is even hotter. If you need a refresher on what LMA is read this. Go ahead, I’ll wait… Yay you’re back. It’s good to know how we got here so let’s look back in time for a bit.