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Marketers, Make Sales Enablement A Priority

Marketers, Make Sales Enablement a Priority

While marketing and sales teams share a common goal – drive revenue for the company by acquiring and fostering relationships with more customers – their best efforts can sometimes be foiled by an inability to communicate and keep the customer lifecycle rolling.

Writing for BtoB magazine, Rich Vancil, group vice president for IDC’s Executive Advisory Strategies, notes that one of the prime goals for marketers needs to be sales enablement. He comments that at the moment, many organizations have a fractured sales process, with salespeople often feeling overwhelmed by the number of marketing assets they have access to, and end up using less than 25%. A top priority should be providing marketing materials that enable salespeople to deliver relevant demonstrations, and to appear prepared and well-versed on the product they are selling.

What Is Localized Marketing Automation?

What is Localized Marketing Automation?

According to Gleanster’s research, “Top performing organizations that used local marketing automation reported 300% or more increases in revenue within the first 12 months of investing in the technology.” That’s impressive! Combine that with the marketing automation boom that is sweeping the software world, and it seems that everyone should know a little bit more about the mystical and exciting beast known as localized marketing automation (LMA).

Localized Marketing Paves The Way For Brand Loyalty

Localized Marketing Paves the Way for Brand Loyalty

A challenge many hotel properties face is that consumers know about their brand from national advertisements but that’s not always enough to get them in the door, let alone turn them into brand ambassadors.

Top 3 Hospitality Marketing & Sales Insights For 2014

Top 3 Hospitality Marketing & Sales Insights for 2014

In the past we set a goal to become hospitality marketing masters. We spent the year researching and exploring the needs of hospitality companies. We talked with leading businesses and experts about industry trends and best practices for marketing their brands and properties. We figured it was only fair that we share what we uncovered, so here you go, 3 actionable insights to help make this year your best year ever.

Video: Fision for Hospitality Marketing & Sales Teams

Hotel companies, hotel brands, and hotel management companies are turning to Fision as their trusted resource in localized marketing automation. With Fision the General Managers and Directors of Sales can harness the credibility and reputation of their hotel brand while showing the unique flare of their individual property. Companies are using Fision to distribute localized and personalized communications through email, social media, mobile, print and PDF.

Watch this quick minute tip from Fision to see how…

One Night Stands Hurt The Hospitality Industry

One Night Stands Hurt the Hospitality Industry

By now the hospitality industry is well acquainted with one night stands. What’s interesting is that Hoteliers have adopted the same one and done mentality with their customers. In both cases, the risk/reward of the one night stand isn’t promising (to put it nicely)—where as a relationship brings fulfillment to both parties and also breeds loyalty.

Is a One Night Stand With Hospitality Customers Really That Bad?
Localized Marketing: A Win-Win For Manufacturers And Retailers By Darren Bassel

Localized Marketing: A Win-Win For Manufacturers and Retailers by Darren Bassel

Ti Sento Milano, the European based jewelry brand, is expanding our reach stateside.  As marketing director, I’ve been challenged to market our jewelry in an efficient and cost effective manner because we don’t have a huge consumer market here or huge budgets to build awareness. To do so, we rely heavily on local retailers to market our jewelry in their store and to their already loyal customers.