What’s the Good Word?
April 14, 2014
An intro to email authentication using both the Domain Keys Identified Mail (DKIM) method & the SenderID method, plus some email marketing best practices.
February 26, 2014
A report from Software Advice looked at marketing automation buyers in 2013, it shows what they currently use & what they are looking for in new software.
February 5, 2014
Localized marketing is key, this 1 minute video shows how to incorporate it into a lead generation strategy for hospitality and hotel management companies.
January 21, 2014
3 insights to help hospitality marketing and sales teams engage with consumers and increase their occupancy rates and net new business in 2014.
December 17, 2013
Intuitive user experiences are now embedded in people's daily lives, which has magnified the importance of usability and functionality of business software
November 6, 2013
1 minute video shows why hotel companies and hotel management companies are turning to Fision as their trusted resource in localized marketing automation.
October 8, 2013
The hospitality industry has adopted a one and done mentality with their customers instead of trying to create lasting relationships with local consumers.
September 24, 2013
Salesforce, the tool many hotel managers use to track customers, lacks the relationship piece of CRM leaving hospitality pros unequipped to properly engage prospects.
August 12, 2013
Ti Sento strikes silver by utilizing Fision's Localized Marketing Platform to manage their brand and empower their retailers to market more to local consumers
July 18, 2013
Hospitality giant uses a distributed marketing platform to drive local business and occupancy rates; see how they did it without compromising brand integrity or visibility.
June 26, 2013
Guest blog: Derek Singleton of Software Advice calculates the total cost of ownership difference between on-premise software vs software as a service (SaaS)
April 25, 2013
A majority of Software as a Service (SaaS) companies use marketing automation tools to boost their marketing campaigns, lead generation, and company ROI.