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Best Practices For 
Email Authentication

Best Practices for 
Email Authentication

An intro to email authentication using both the Domain Keys Identified Mail (DKIM) method & the SenderID method, plus some email marketing best practices.
Software Advice Report Unveils The Needs Of Today’s Marketing Automation Buyers

Software Advice Report Unveils The Needs Of Today’s Marketing Automation Buyers

A report from Software Advice looked at marketing automation buyers in 2013, it shows what they currently use & what they are looking for in new software.

Video: Localized Marketing 101 for Hospitality Companies

Localized marketing is key, this 1 minute video shows how to incorporate it into a lead generation strategy for hospitality and hotel management companies.
Top 3 Hospitality Marketing & Sales Insights For 2014

Top 3 Hospitality Marketing & Sales Insights for 2014

3 insights to help hospitality marketing and sales teams engage with consumers and increase their occupancy rates and net new business in 2014.

Avon Puts the End User in the Driver’s Seat Where They Belong

Intuitive user experiences are now embedded in people's daily lives, which has magnified the importance of usability and functionality of business software

Video: Fision for Hospitality Marketing & Sales Teams

1 minute video shows why hotel companies and hotel management companies are turning to Fision as their trusted resource in localized marketing automation.
One Night Stands Hurt The Hospitality Industry

One Night Stands Hurt the Hospitality Industry

The hospitality industry has adopted a one and done mentality with their customers instead of trying to create lasting relationships with local consumers.
Hospitality Software—Why Salesforce.com Isn’t Enough

Hospitality Software—Why Salesforce.com Isn’t Enough

Salesforce, the tool many hotel managers use to track customers, lacks the relationship piece of CRM leaving hospitality pros unequipped to properly engage prospects.
Localized Marketing: A Win-Win For Manufacturers And Retailers By Darren Bassel

Localized Marketing: A Win-Win For Manufacturers and Retailers by Darren Bassel

Ti Sento strikes silver by utilizing Fision's Localized Marketing Platform to manage their brand and empower their retailers to market more to local consumers
Hospitality Case Study: How Distributed Marketing Boosts Local Sales

Hospitality Case Study: How Distributed Marketing Boosts Local Sales

Hospitality giant uses a distributed marketing platform to drive local business and occupancy rates; see how they did it without compromising brand integrity or visibility.
3 Characteristics Of The Cloud That Lessen The TCO Of SaaS Software

3 Characteristics of the Cloud that Lessen the TCO of SaaS Software

Guest blog: Derek Singleton of Software Advice calculates the total cost of ownership difference between on-premise software vs software as a service (SaaS)
SaaS Companies Reap The Rewards Of Marketing Automation

SaaS Companies Reap the Rewards of Marketing Automation

A majority of Software as a Service (SaaS) companies use marketing automation tools to boost their marketing campaigns, lead generation, and company ROI.