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Three Keys To Creating Effective Marketing Collateral

Three Keys to Creating Effective Marketing Collateral

Marketing collateral is often the first impression consumers have with your brand, so making sure it has the best possible impact is absolutely pivotal.
Lead Generation And CRM Are Just The Beginning

Lead Generation and CRM are Just the Beginning

Lead generation is a main concern for many companies, yet it only affects the start of the customer acquisition process. Here are a few tips on how businesses can finish strong.
Marrying Sales And Marketing By Eliminating The Gap

Marrying Sales and Marketing by Eliminating the Gap

The sales and marketing funnel, as it exists, is currently broken. There is a gap between the two departments which hinders lead generation and the company.
Who Owns The Marketing Automation Funnel – Marketing Or Sales?

Who Owns the Marketing Automation Funnel – Marketing or Sales?

Typically sales and marketers only take ownership of a portion of the funnel, not the entire process, skewing who "owns" the Marketing Automation funnel and leaving it incomplete.
Fision Eases Compliance Management For Marketing & Sales Insurance Professionals

Fision Eases Compliance Management for Marketing & Sales Insurance Professionals

Compliance for insurance used to be a huge challenge, but with single instance compliance you can reduce compliance management from weeks to clicks.
Manufacturing Infographic: Navigating The Waters Of Channel Conflict

Manufacturing Infographic: Navigating the Waters of Channel Conflict

Many manufacturers use channels to reach consumers, but using these channels results in a brand message breakdown which hinders sales & marketing efforts.
Creating The Right Content For The Right Cause

Creating the Right Content for the Right Cause

Creating content is an important part of any sales and marketing campaign, but brands need to know what type of content to create and act accordingly.
Brands Double Down On Marketing Analytics

Brands Double Down on Marketing Analytics

Marketing analytics have become imperative for companies; they enable brands to make adjustments to existing marketing campaigns, improving campaign ROI.
Solving The Social Media Spam Conundrum

Solving the Social Media Spam Conundrum

With 40% of active social media accounts being flagged as spammers; consumer's have little tolerance for any promotional tactics they perceive to be spam.
Twitter: The Best Social Media Source For Leads

Twitter: The Best Social Media Source for Leads

Social media has become a strong engagement tool for B2B organizations, and Twitter led the pack in 2012 generating 82% of all social media leads.
Bridging The Gap Between Oracle And Eloqua

Bridging the Gap Between Oracle and Eloqua

Integrating campaign management software with a CRM is a good start, but there's still work to do to completely automate the sales and marketing funnel.
The Best Of The Best: Three Top Fision Blogs

The Best of the Best: Three Top Fision Blogs

A list of Fision favorites featuring 3 blogs to help educate readers on Marketing Automation, Sales Enablement, the software industry and of course - Fision.