What’s the Good Word?
Three Keys to Creating Effective Marketing Collateral
April 22, 2013
Marketing collateral is often the first impression consumers have with your brand, so making sure it has the best possible impact is absolutely pivotal.
Lead Generation and CRM are Just the Beginning
April 16, 2013
Lead generation is a main concern for many companies, yet it only affects the start of the customer acquisition process. Here are a few tips on how businesses can finish strong.
Marrying Sales and Marketing by Eliminating the Gap
April 9, 2013
The sales and marketing funnel, as it exists, is currently broken. There is a gap between the two departments which hinders lead generation and the company.
Who Owns the Marketing Automation Funnel – Marketing or Sales?
April 2, 2013
Typically sales and marketers only take ownership of a portion of the funnel, not the entire process, skewing who "owns" the Marketing Automation funnel and leaving it incomplete.
Fision Eases Compliance Management for Marketing & Sales Insurance Professionals
March 22, 2013
Compliance for insurance used to be a huge challenge, but with single instance compliance you can reduce compliance management from weeks to clicks.
Manufacturing Infographic: Navigating the Waters of Channel Conflict
March 20, 2013
Many manufacturers use channels to reach consumers, but using these channels results in a brand message breakdown which hinders sales & marketing efforts.
Creating the Right Content for the Right Cause
March 19, 2013
Creating content is an important part of any sales and marketing campaign, but brands need to know what type of content to create and act accordingly.
Brands Double Down on Marketing Analytics
March 14, 2013
Marketing analytics have become imperative for companies; they enable brands to make adjustments to existing marketing campaigns, improving campaign ROI.
Solving the Social Media Spam Conundrum
March 12, 2013
With 40% of active social media accounts being flagged as spammers; consumer's have little tolerance for any promotional tactics they perceive to be spam.
Twitter: The Best Social Media Source for Leads
March 5, 2013
Social media has become a strong engagement tool for B2B organizations, and Twitter led the pack in 2012 generating 82% of all social media leads.
Bridging the Gap Between Oracle and Eloqua
February 28, 2013
Integrating campaign management software with a CRM is a good start, but there's still work to do to completely automate the sales and marketing funnel.
The Best of the Best: Three Top Fision Blogs
February 27, 2013
A list of Fision favorites featuring 3 blogs to help educate readers on Marketing Automation, Sales Enablement, the software industry and of course - Fision.