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Redefining The Concept Of ‘Multichannel’ Marketing

Redefining the Concept of ‘Multichannel’ Marketing

Best in class brands are using multichannel marketing to better understand consumers, personalize marketing messages and engage consumers on their own terms
Three Myths Of Marketing Automation

Three Myths of Marketing Automation

Marketing automation can provide enormous value to brands, but to fully understand it they should know both what marketing automation is and what it is not.
Four Presidential Quotes For Sales And Marketers

Four Presidential Quotes for Sales and Marketers

Four quotes from past President's to give sales and marketing professionals a little inspiration and information - happy President's Day from Fision.
Reserve Your Seat For The Minneapolis Tech Breakfast Event

Reserve Your Seat for the Minneapolis Tech Breakfast Event

Please join Fision for a Breakfast Tech Talk in Minneapolis on February 14th at the Sofitel Minneapolis, from 7:30-9:30am. We look forward to seeing you.
The Rise Of Google Plus

The Rise of Google Plus

Despite a slow start, Google Plus has become a solid social media platform and a great way for businesses to connect to consumers with specific interests.
Engaging Millennials Through Social Media Brand Management

Engaging Millennials Through Social Media Brand Management

Social media is a pivotal part of brand management, and companies need to remember this as they manage every component of their marketing campaigns.
Creating The Perfect Marketing Email

Creating the Perfect Marketing Email

What makes a marketing email effective? The layout, cohesiveness & content all support the written portion of the email & keep it out of the spam folder.
Study: Few B2B Marketers Personalize Content For Prospects

Study: Few B2B Marketers Personalize Content for Prospects

Only 23% of businesses personalize content for prospects. While creating personal marketing content may be hard, in our customer-centric age it is necessary
Demand For Marketing Automation On The Rise

Demand for Marketing Automation on the Rise

If you want your brand messages to resonate with your audience, you need to reach them through the right channel, at the right time, with the right message.
Nurturing Leads With Marketing Automation

Nurturing Leads with Marketing Automation

The sales cycle has changed; customers are doing more research themselves and this affects your approach to lead generation. Marketing automation's goal is to utilize lead nurturing to create hot leads that salespeople can convert now.
Four Missteps Of A Modern Brand

Four Missteps of a Modern Brand

Avoid these four branding traps when establishing your brand, and you'll help your company become more relevant to consumers.
Living The Brand

Living the Brand

When brand authenticity is a premium, it's crucial that your company reflects that in everything they do - protect your brand by truly living it.