What’s the Good Word?
February 26, 2013
Best in class brands are using multichannel marketing to better understand consumers, personalize marketing messages and engage consumers on their own terms
February 21, 2013
Marketing automation can provide enormous value to brands, but to fully understand it they should know both what marketing automation is and what it is not.
February 18, 2013
Four quotes from past President's to give sales and marketing professionals a little inspiration and information - happy President's Day from Fision.
February 7, 2013
Please join Fision for a Breakfast Tech Talk in Minneapolis on February 14th at the Sofitel Minneapolis, from 7:30-9:30am. We look forward to seeing you.
January 31, 2013
What makes a marketing email effective? The layout, cohesiveness & content all support the written portion of the email & keep it out of the spam folder.
January 29, 2013
Only 23% of businesses personalize content for prospects. While creating personal marketing content may be hard, in our customer-centric age it is necessary
January 24, 2013
If you want your brand messages to resonate with your audience, you need to reach them through the right channel, at the right time, with the right message.
January 22, 2013
The sales cycle has changed; customers are doing more research themselves and this affects your approach to lead generation. Marketing automation's goal is to utilize lead nurturing to create hot leads that salespeople can convert now.
January 17, 2013
Avoid these four branding traps when establishing your brand, and you'll help your company become more relevant to consumers.