Monthly Archives: May 2012

Companies Plan to Spend More on Marketing Automation

Ifbyphone's recent infographic, The Evolution of Marketing Automation, provides a primer on the benefits of marketing automation, as well as statistics regarding who spends the most on this technology and
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Combining Marketing Automation with CRM Can Improve ROI

Customer Relationship Management (CRM) can be defined as managing a company's interactions with customers, clients and sales prospects. Business Know-How explains that many companies have invested in CRM as a
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Ramp up Sales Enablement Tactics to Bridge the Delivery Gap

How do you enable your sales team to go about selling new products? Perhaps a quick training session, a few brochures outlining the new product or maybe some presentation slides?
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Email Marketing Automation—Don’t Dismiss the Initial Impression

The period right after a prospect signs up for a new email marketing campaign is crucial—there's always a lingering moment of doubt that exists between the time an email address
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