Monthly Archives: July 2012

Leveraging Personalized Data to One-Up the Competition

Your customers know a lot about your product before they buy it. They've likely taken a look at your company homepage, read some feedback on review websites, and asked their
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The Importance of Personalized Marketing Campaigns

A significant number of consumers actively use email as a means to communicate with both friends and family, and with brands. Moreover, the proliferation of web-enabled smartphones and tablet devices
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Email Campaign Automation is Extremely Effective

Using email campaign automation technology can fuel personalized and relevant messages to leads across a sales funnel, which emphasizes the shift marketers are making away from bulk email campaigns, BtoB
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