Monthly Archives: August 2012

Marketing for Manufacturing: Closed-Loop Strategy

Improper Communication Causes Problems in Distribution Chains Distribution chains are complex networks, and that issue is further aggravated by the lack of communication. The closed-loop strategy, a means of improving
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Distributed Marketing: Is your sales team effectively engaging customers?

Distributed marketing platforms are providing huge value to companies. According to research from the Aberdeen Group, best-in-class companies achieved 31.6 percent year-over-year revenue growth by integrating their sales and marketing
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Fision Nominated for “Innovation of the Year” in the 2012 Minnesota Business Manufacturing Awards

MINNEAPOLIS—Fision, a cloud-based provider of sales enablement and marketing automation, has been nominated for Minnesota Business Magazine’s “Innovation of the Year” in their 2012 Manufacturing Awards. Fision has developed a
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Marketing Automation Boosts Lead Conversion

Here today, gone tomorrow, or so the saying goes. This is especially true when it comes to lead generation. Prospects aren't waiting for companies to respond to inquiries or to
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