Monthly Archives: September 2012

Marketing Automation Takes Flight

Marketing automation was once a practice surrounded by mystique - many companies had heard of it, but few knew what it was and how it could be used at their
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Central Versus Distributed Marketing: Which is the Best Way to Tap Into Local?

by Mike Brown - https://www.fisiononline.com/mikebrown Marketing automation can be a complex beast. As best-in-class companies know, marketing automation is a key component to any successful wide-reaching marketing campaign. However, at
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Marketing Campaigns Can Take Action with Real-Time Analytics

The internet has taken much of the guesswork out of launching and managing marketing campaigns. Before the web, companies had limited means of determining the success of their initiatives -
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Fision Presents Its Breakfast Tech Talk Seminar

Recently at the Westin Kierland with the Sonoran Desert as the back drop, Fision’s CEO Mike Brown and Director of Fision sales Tami Moyer presented and engaged with Phoenix-area businesses
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Driving Effective Engagement

There is a difference between simply reaching consumers and actually engaging them. Effective engagement requires salespeople to take a sincere interest in customers' needs and desires. In order to determine
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Make Data the Centerpiece of Campaigns with Marketing Analytics

Information is a key tool for companies - it enables them to see what they are doing right and wrong, and can inform future campaigns and business decisions. Real-time data
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Sales Enablement, Marketing Automation Key Drivers in Business Expansion

Poor sales after a company expansion may be (sometimes unfairly) blamed solely on an inadequate sales team. But in fact, communication and unified messaging can play a bigger role in
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How Much Time is Actually Needed for Social Media Marketing?

Facebook, Twitter, LinkedIn, Google+, and the myriad other social networks have quickly become a prominent part of every company's marketing campaigns. Social media use has rapidly gone from zero to
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