Monthly Archives: October 2012

Video: An Overview of Fision & Distributed Marketing Automation

Fision's cloud-based distributed marketing automation and sales enablement platform empowers your team to quickly and easily organize, create and distribute compelling, personalized campaigns across the web, e-communications, social media and
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How the Mobile Revolution is Changing the Face of Sales Enablement

Smartphones, tablets and other mobile devices are forever changing the sales enablement landscape. These tools offer a unique set of features and benefits in terms of usability, innovation and utility
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Tech Breakfast’s to Share Marketing Automation Insights

[caption id="attachment_880" align="alignright" width="300"] A similar funnel.[/caption] Technology is already an essential part of the sales and marketing process. A majority of companies already rely on a handful of technologies
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Bring Marketing & Sales Together with Distributed Marketing Automation

Managing sales and marketing operations can be extremely difficult due to the growing complexity of launching a successful campaign. On the one hand, marketers need to incorporate a variety of
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Four Steps to Successful Email Marketing Automation

Email is a pivotal marketing communication channel. According to comScore, more than 100 million Americans have an email account. With the advent of smartphones, consumers are no longer tied to
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Why Consumers Trust Elmo More Than You – Brand Management

Any seasoned marketer knows brand management has traditionally played an important role in swaying consumers' purchase decisions. A universally acclaimed and authentic brand can drive consumers toward one brand over
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Don’t Let Your Brand Be Watered Down Through Expansion

What is a brand? For many consumers, it's what they connect with when they deal with companies. It's the underlying theme or deeper meaning that attracts them to a company
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Study: Marketing Automation Bolsters Lead Quantity and Quality

The benefits of marketing automation  have been proven once again by a new study. (more…)
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Study: Online is Key for Cost-Efficient Lead Generation

Marketers have a number of means for reaching prospective customers at their disposal. Websites, social media, search engine optimization, email, trade conferences, direct mail, print advertising - almost every communication
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Know your Situation: Pick the Right Marketing Automation Solution

Marketing automation is a relatively new technology. It's been around long enough that many companies are familiar with what it is, but few are aware of precisely why their particular
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