Monthly Archives: October 2012

Three Potential Pitfalls of Sales Enablement Implementation

Sales leaders struggle with an ever-growing list of obstacles that hinder operations. Everything from dwindling conversion ratios to increasing misalignment between sales and marketing could have a negative impact. This
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Brand Management: The Shifting Role of A Brand Manager

In the age of social media, everything a brand writes, publishes, says or does quickly becomes a permanent part of history. When you have thousands - or even millions -
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Marketing Automation and More: Improve Your Targeted Marketing

With so many channels to connect with your customers, you have to know how to properly target the right ones at the right time with tools such as marketing automation.
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Going Mobile With Distributed Marketing Automation

Smartphones and tablet devices have long been considered the way of the future in terms of communication. Over 114 million people in the U.S. are using their smartphones to call,
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Living Your Company Values is Key to Brand Success

For ages, a brand was defined by the company itself. It told consumers what its core values were and strove to use its marketing campaigns to convey these traits. In
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