Monthly Archives: November 2012

Relevance is a Core Challenge with Drip Marketing

For ages, drip marketing was the de facto way to gain thought leadership among specific segments of consumers and stay top-of-mind when it came time for them to make real
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Doing Mobile Email the Right Way

Timing and channel have always been critical pieces to the marketing puzzle. By reaching customers through the right communication avenue at the perfect time, you can greatly improve your chances
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The Role of Content in Customer Engagement

Long before businesses even realize they have a problem, they will have been engaged by a company that could provide them with a solution. You can do that by utilizing
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Social Networks Have Different Audiences, Content Should be Tailored to Each

Social media is the most dominant online communication channel, but there are a variety of social networks and each has their own unique audience. (more…)
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Bringing Email Marketing, Social Media and Mobile Together for Wide-Reaching Campaigns

Email marketing is still one of the most commonly used lead generation tools. According to data collected by Marketing Sherpa, a whopping four-fifths of businesses (81 percent) still make heavy
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Fision’s Focus on Usability Eliminates Wasted Time

Relevancy is core to the success of modern marketing campaigns. You need to reach consumers with the right message through the right medium and at the right time. (more…)
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Consistent Brand Management is Still a Challenge for Many Companies

The age of digital communication has greatly expedited the pace of marketing campaigns. Now, companies are looking for real-time analytics and data that enables them to fine-tune initiatives almost instantly.
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Disproving the Theory of Analysis Paralysis

If you've been in the marketing and sales industry long, you have probably heard of "the paradox of choice," an observational theory that suggests the more options consumers have, the
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Study: Collaboration Issues Hinder Message Development & Brand Mangement

A number of B2B companies struggle with developing a collaborative marketing strategy that involves marketing, sales and upper management. In turn, these hardships hinder the creation of strong brand messages,
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Intertwining Content with Email

After many marketers wrote email off as a declining communication channel in the middle of the previous decade, the medium is back thanks to web-enabled mobile devices that allow consumers
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