Monthly Archives: February 2013

Oracles Acquisition of Eloqua Solidifies the Importance of Marketing Automation At the end of 2012, the software giant that is Oracle made waves in the sales and marketing landscape when

Welcome to the Fision blog - the place where we share updates and insights about Marketing Automation, Sales Enablement and the software industry. Below you'll find three of our favorite

When you hear the word "multichannel," what do you think of? Many brands would think of a variety of communication channels that they can use to successfully engage prospective customers

Marketing automation is one of the latest buzzwords that's being thrown around constantly from executive to executive. Marketing automation provides value to companies and brands, but there is still some confusion

Another President's Day is here, and some added attention is being brought to it this year. This is not necessarily because it's is a milestone birthday for George Washington or

By helping companies organize, customize, distribute and measure content, Fision has become a major player in the marketing automation software industry. (more…)

When it comes to social media, Google has a spotty track record. Orkut, one of the company's first attempts at breaking into the social media landscape, has managed to accrue

How many people really seek out your brand's social media page? The answer may be more than you expect: According to a new report from researcher Ipsos OTX, as many