Monthly Archives: April 2013

SaaS Companies Reap the Rewards of Marketing Automation

Software as a Service (SaaS) and cloud technology have been major booms for businesses across the globe. Many companies are beginning to see value in SaaS offerings, which enables them
Read More

Three Keys to Creating Effective Marketing Collateral

You can glean a lot from the quality of a company's marketing collateral. Collateral is often the first impression that consumers have with a brand, so making the best impact
Read More

Lead Generation and CRM are Just the Beginning

Every dollar that a company earns comes from a customer. But before they were a customer, they were a lead that was converted by sales. Sales, however, doesn't generate those
Read More

Marrying Sales and Marketing by Eliminating the Gap

The sales and marketing funnel, as it exists, is currently broken. There is a tremendous gap between the two departments and it's one that is growing increasingly detrimental to businesses
Read More

Who Owns the Marketing Automation Funnel – Marketing or Sales?

The "funnel" is a common metaphor used in many marketing and sales departments to describe the process through which prospective leads are converted into paying customers. Though the metaphor remains
Read More