Category: Brand Management

Study: Few B2B Marketers Personalize Content for Prospects

Knowing your audience is crucial for businesses in a number of ways, ranging from product development to marketing to brand management. Many companies executives will agree with that fact, but
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Four Missteps of a Modern Brand

Like many games, branding is easy to learn and hard to master. Many companies understand the concept of brand management and the importance of having a likeable voice, but it's
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Living the Brand

How often have you seen a brand preach one core concept but then their actions say an entirely different thing? Take, for example, the oil company BP. On their website,
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Companies to Invest More Budget into Social Media Brand Management

Marketers are quickly discovering the best way of advertising is by not advertising at all and simply creating content that is actually engaging. (more…)
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Brand Management in a World of Two-Way Communication

The internet has completely redefined how you establish your company's brand, transforming interaction from one-way messages to two-way conversations. Before the widespread use of the web, brand interactions were largely
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Maintaining Brand Relevancy While Utilizing Resellers

Regardless of industry, companies have been driven by innovation, and are always looking to come up with the next greatest product or service offering. However, you need to realize that
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Adjusting Marketing & Sales Operations for Shorter Sales Cycles

The way people research B2B purchases has changed, and as a result, the way companies sell to them also needs to undergo a transformation. (more…)
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Local Brand Management a Heavy Focus

Companies have spent millions of dollars developing recognizable brands that appeal to consumers worldwide. Now, it seems many are working to improve their reputation and become more relevant to local
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Fision’s Focus on Usability Eliminates Wasted Time

Relevancy is core to the success of modern marketing campaigns. You need to reach consumers with the right message through the right medium and at the right time. (more…)
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Consistent Brand Management is Still a Challenge for Many Companies

The age of digital communication has greatly expedited the pace of marketing campaigns. Now, companies are looking for real-time analytics and data that enables them to fine-tune initiatives almost instantly.
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