Category: Brand Management

Study: Collaboration Issues Hinder Message Development & Brand Mangement

A number of B2B companies struggle with developing a collaborative marketing strategy that involves marketing, sales and upper management. In turn, these hardships hinder the creation of strong brand messages,
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Establishing Brand Management on Facebook

The number of consumers using Facebook as their primary means of interacting with brands is increasing. If companies are looking to maximize their brand management efforts, they need to not
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Video: An Overview of Fision & Distributed Marketing Automation

Fision's cloud-based distributed marketing automation and sales enablement platform empowers your team to quickly and easily organize, create and distribute compelling, personalized campaigns across the web, e-communications, social media and
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Why Consumers Trust Elmo More Than You – Brand Management

Any seasoned marketer knows brand management has traditionally played an important role in swaying consumers' purchase decisions. A universally acclaimed and authentic brand can drive consumers toward one brand over
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Don’t Let Your Brand Be Watered Down Through Expansion

What is a brand? For many consumers, it's what they connect with when they deal with companies. It's the underlying theme or deeper meaning that attracts them to a company
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Brand Management: The Shifting Role of A Brand Manager

In the age of social media, everything a brand writes, publishes, says or does quickly becomes a permanent part of history. When you have thousands - or even millions -
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Living Your Company Values is Key to Brand Success

For ages, a brand was defined by the company itself. It told consumers what its core values were and strove to use its marketing campaigns to convey these traits. In
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Driving Effective Engagement

There is a difference between simply reaching consumers and actually engaging them. Effective engagement requires salespeople to take a sincere interest in customers' needs and desires. In order to determine
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Marketing for Manufacturing: Closed-Loop Strategy

Improper Communication Causes Problems in Distribution Chains Distribution chains are complex networks, and that issue is further aggravated by the lack of communication. The closed-loop strategy, a means of improving
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How Manufacturers Can Improve Marketing Tactics to Increase Trust

Building a more trusting relationship with distributors, retailers and other channel partners is the best way for manufacturers to better understand who their end users really are. According to a
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