Category: Distributed Marketing Automation

A Leaky Sales Funnel Is Happening In Your Business

Alignment is key when it comes to avoiding a leaky sales funnel. The AMA said that 75% of marketing created materials go unused. Help your sales organization close more deals,
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The Time For Personalized & Localized Marketing

Marketing automation is hot right now, it has seen the fastest growth of any CRM-related segment in the last several years (Focus Research). And you know what? Marketing Automation has
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What is Localized Marketing Automation?

According to Gleanster's research, “Top performing organizations that used local marketing automation reported 300% or more increases in revenue within the first 12 months of investing in the technology.” That’s
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Is Your Localized Marketing Plagued By The Pick 2 Rule?

The hospitality industry prides itself on providing world class experiences for their guests. Adding a personal touch goes a long way. However, as noted earlier, that personalization is currently limited
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Localized Marketing Paves the Way for Brand Loyalty

A challenge many hotel properties face is that consumers know about their brand from national advertisements but that's not always enough to get them in the door, let alone turn
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How Hotel Management Companies Can Consolidate Chaos

Hotel management companies face all the challenges of running a hotel property with the added strain of doing it for multiple brands. With multiple brands comes more technology platforms, marketing
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Top 3 Hospitality Marketing & Sales Insights for 2014

In the past we set a goal to become hospitality marketing masters. We spent the year researching and exploring the needs of hospitality companies. We talked with leading businesses and
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Avon Puts the End User in the Driver’s Seat Where They Belong

[caption id="attachment_4057" align="alignright" width="266"] Photo Credit Flickr - Betsy Weber[/caption] A major move by a leading brand solidifies the concept of the "consumerization" of corporate technology. After a significant investment,
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Video: Fision for Hospitality Marketing & Sales Teams

Hotel companies, hotel brands, and hotel management companies are turning to Fision as their trusted resource in localized marketing automation. With Fision the General Managers and Directors of Sales can
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