Category: Distributed Marketing Automation

Adjusting Marketing & Sales Operations for Shorter Sales Cycles

The way people research B2B purchases has changed, and as a result, the way companies sell to them also needs to undergo a transformation. (more…)
Read More

Local Brand Management a Heavy Focus

Companies have spent millions of dollars developing recognizable brands that appeal to consumers worldwide. Now, it seems many are working to improve their reputation and become more relevant to local
Read More

Relevance is a Core Challenge with Drip Marketing

For ages, drip marketing was the de facto way to gain thought leadership among specific segments of consumers and stay top-of-mind when it came time for them to make real
Read More

The Role of Content in Customer Engagement

Long before businesses even realize they have a problem, they will have been engaged by a company that could provide them with a solution. You can do that by utilizing
Read More

Bringing Email Marketing, Social Media and Mobile Together for Wide-Reaching Campaigns

Email marketing is still one of the most commonly used lead generation tools. According to data collected by Marketing Sherpa, a whopping four-fifths of businesses (81 percent) still make heavy
Read More

Fision’s Focus on Usability Eliminates Wasted Time

Relevancy is core to the success of modern marketing campaigns. You need to reach consumers with the right message through the right medium and at the right time. (more…)
Read More

Study: Collaboration Issues Hinder Message Development & Brand Mangement

A number of B2B companies struggle with developing a collaborative marketing strategy that involves marketing, sales and upper management. In turn, these hardships hinder the creation of strong brand messages,
Read More

Intertwining Content with Email

After many marketers wrote email off as a declining communication channel in the middle of the previous decade, the medium is back thanks to web-enabled mobile devices that allow consumers
Read More

Solving The Lead Quality Dilemma

Lead generation is one of the core goals of any sales and marketing department. The idea is simple - the more leads a company can generate, the more chances for
Read More

Video: An Overview of Fision & Distributed Marketing Automation

Fision's cloud-based distributed marketing automation and sales enablement platform empowers your team to quickly and easily organize, create and distribute compelling, personalized campaigns across the web, e-communications, social media and
Read More