December 6, 2012
The way people research B2B purchases has changed, and as a result, the way companies sell to them also needs to undergo a transformation. (more…)
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December 4, 2012
Companies have spent millions of dollars developing recognizable brands that appeal to consumers worldwide. Now, it seems many are working to improve their reputation and become more relevant to local
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November 29, 2012
For ages, drip marketing was the de facto way to gain thought leadership among specific segments of consumers and stay top-of-mind when it came time for them to make real
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November 26, 2012
Long before businesses even realize they have a problem, they will have been engaged by a company that could provide them with a solution. You can do that by utilizing
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November 19, 2012
Email marketing is still one of the most commonly used lead generation tools. According to data collected by Marketing Sherpa, a whopping four-fifths of businesses (81 percent) still make heavy
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November 15, 2012
Relevancy is core to the success of modern marketing campaigns. You need to reach consumers with the right message through the right medium and at the right time. (more…)
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November 8, 2012
A number of B2B companies struggle with developing a collaborative marketing strategy that involves marketing, sales and upper management. In turn, these hardships hinder the creation of strong brand messages,
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November 6, 2012
After many marketers wrote email off as a declining communication channel in the middle of the previous decade, the medium is back thanks to web-enabled mobile devices that allow consumers
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November 5, 2012
Lead generation is one of the core goals of any sales and marketing department. The idea is simple - the more leads a company can generate, the more chances for
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October 29, 2012
Fision's cloud-based distributed marketing automation and sales enablement platform empowers your team to quickly and easily organize, create and distribute compelling, personalized campaigns across the web, e-communications, social media and
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