Category: Distributed Marketing Automation

Bring Marketing & Sales Together with Distributed Marketing Automation

Managing sales and marketing operations can be extremely difficult due to the growing complexity of launching a successful campaign. On the one hand, marketers need to incorporate a variety of
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Study: Marketing Automation Bolsters Lead Quantity and Quality

The benefits of marketing automation  have been proven once again by a new study. (more…)
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Going Mobile With Distributed Marketing Automation

Smartphones and tablet devices have long been considered the way of the future in terms of communication. Over 114 million people in the U.S. are using their smartphones to call,
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Marketing Automation Takes Flight

Marketing automation was once a practice surrounded by mystique - many companies had heard of it, but few knew what it was and how it could be used at their
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Central Versus Distributed Marketing: Which is the Best Way to Tap Into Local?

by Mike Brown - https://fisiononline.com/mikebrown Marketing automation can be a complex beast. As best-in-class companies know, marketing automation is a key component to any successful wide-reaching marketing campaign. However, at
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How Much Time is Actually Needed for Social Media Marketing?

Facebook, Twitter, LinkedIn, Google+, and the myriad other social networks have quickly become a prominent part of every company's marketing campaigns. Social media use has rapidly gone from zero to
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Marketing for Manufacturing: Closed-Loop Strategy

Improper Communication Causes Problems in Distribution Chains Distribution chains are complex networks, and that issue is further aggravated by the lack of communication. The closed-loop strategy, a means of improving
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Distributed Marketing: Is your sales team effectively engaging customers?

Distributed marketing platforms are providing huge value to companies. According to research from the Aberdeen Group, best-in-class companies achieved 31.6 percent year-over-year revenue growth by integrating their sales and marketing
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The Importance of Personalized Marketing Campaigns

A significant number of consumers actively use email as a means to communicate with both friends and family, and with brands. Moreover, the proliferation of web-enabled smartphones and tablet devices
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Taking Lead Conversion Further with Funnel Automation

The process of converting a lead to a sale is sometimes known in the marketing community as a "funnel," ClickZ explains. This funnel consists of reach (to bring prospects into
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