Category: Email Marketing

HubSpot Makes Salespeople’s Lives Easier With Sidekick

At Fision, our goal is to make the lives of sales and marketers easier, we also aim to unite the two departments in the process. Every company touts marketing and
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Is Your Localized Marketing Plagued By The Pick 2 Rule?

The hospitality industry prides itself on providing world class experiences for their guests. Adding a personal touch goes a long way. However, as noted earlier, that personalization is currently limited
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Localized Marketing Paves the Way for Brand Loyalty

A challenge many hotel properties face is that consumers know about their brand from national advertisements but that's not always enough to get them in the door, let alone turn
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Canada Cracks Down On Spam: What Marketers Need To Know

Everyone hates blatant spam. Filters catch most of it, but everyone still gets offers for wholesale handbags and or miraculous pharmaceuticals now and then. Apparently our neighbors to the north
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Best Practices for 
Email Authentication

Intro to Email Authentication Email Authentication is a term used to describe the methods ISPs (Internet Service Providers) and corporate email servers use to determine if the source of an
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Three Keys to Creating Effective Marketing Collateral

You can glean a lot from the quality of a company's marketing collateral. Collateral is often the first impression that consumers have with a brand, so making the best impact
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Three Myths of Marketing Automation

Marketing automation is one of the latest buzzwords that's being thrown around constantly from executive to executive. Marketing automation provides value to companies and brands, but there is still some confusion
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Creating the Perfect Marketing Email

What makes for an effective marketing email? So many brands funnel in on the writing aspect - they try to create engaging headlines, avoid typos and ensure their messages don't
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Relevance is a Core Challenge with Drip Marketing

For ages, drip marketing was the de facto way to gain thought leadership among specific segments of consumers and stay top-of-mind when it came time for them to make real
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Bringing Email Marketing, Social Media and Mobile Together for Wide-Reaching Campaigns

Email marketing is still one of the most commonly used lead generation tools. According to data collected by Marketing Sherpa, a whopping four-fifths of businesses (81 percent) still make heavy
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