Category: Email Marketing

Four Steps to Successful Email Marketing Automation

Email is a pivotal marketing communication channel. According to comScore, more than 100 million Americans have an email account. With the advent of smartphones, consumers are no longer tied to
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Marketing Automation and More: Improve Your Targeted Marketing

With so many channels to connect with your customers, you have to know how to properly target the right ones at the right time with tools such as marketing automation.
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The Importance of Personalized Marketing Campaigns

A significant number of consumers actively use email as a means to communicate with both friends and family, and with brands. Moreover, the proliferation of web-enabled smartphones and tablet devices
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Email Campaign Automation is Extremely Effective

Using email campaign automation technology can fuel personalized and relevant messages to leads across a sales funnel, which emphasizes the shift marketers are making away from bulk email campaigns, BtoB
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Email Marketing Automation—Don’t Dismiss the Initial Impression

The period right after a prospect signs up for a new email marketing campaign is crucial—there's always a lingering moment of doubt that exists between the time an email address
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Three Quick Tips for Improving Your Email Campaign

Sure, it’s easy for any company to send out mass emails to thousands of potential clients. But are they effective in generating quality leads? Rarely. This is the problem with
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