Category: Guest Blogs

Software Advice Report Unveils The Needs Of Today’s Marketing Automation Buyers

We came across a report from software research firm Software Advice, which analyzed nearly 900 interactions with marketing automation buyers a few years back. The findings identified top features, reasons
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Localized Marketing: A Win-Win For Manufacturers and Retailers by Darren Bassel

Ti Sento Milano, the European based jewelry brand, is expanding our reach stateside.  As marketing director, I've been challenged to market our jewelry in an efficient and cost effective manner
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3 Characteristics of the Cloud that Lessen the TCO of SaaS Software

[caption id="attachment_3704" align="alignright" width="160"] A guest blog post by Derek Singleton, Managing Editor at Software Advice[/caption] At Software Advice, I review enterprise applications and help buyers understand the CRM software
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Marketing Automation and More: Improve Your Targeted Marketing

With so many channels to connect with your customers, you have to know how to properly target the right ones at the right time with tools such as marketing automation.
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