February 26, 2014
We came across a report from software research firm Software Advice, which analyzed nearly 900 interactions with marketing automation buyers a few years back. The findings identified top features, reasons
August 12, 2013
Ti Sento Milano, the European based jewelry brand, is expanding our reach stateside. As marketing director, I've been challenged to market our jewelry in an efficient and cost effective manner
June 26, 2013
[caption id="attachment_3704" align="alignright" width="160"] A guest blog post by Derek Singleton, Managing Editor at Software Advice[/caption] At Software Advice, I review enterprise applications and help buyers understand the CRM software
October 4, 2012
With so many channels to connect with your customers, you have to know how to properly target the right ones at the right time with tools such as marketing automation.