Category: Marketing Analytics And Reporting

Who Owns the Marketing Automation Funnel – Marketing or Sales?

The "funnel" is a common metaphor used in many marketing and sales departments to describe the process through which prospective leads are converted into paying customers. Though the metaphor remains
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Brands Double Down on Marketing Analytics

We live in a number-driven business world, with facts and figures influencing everything from product design to marketing campaigns. More brands are realizing the value that marketing analytics and big
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Relevance is a Core Challenge with Drip Marketing

For ages, drip marketing was the de facto way to gain thought leadership among specific segments of consumers and stay top-of-mind when it came time for them to make real
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Disproving the Theory of Analysis Paralysis

If you've been in the marketing and sales industry long, you have probably heard of "the paradox of choice," an observational theory that suggests the more options consumers have, the
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Marketing Campaigns Can Take Action with Real-Time Analytics

The internet has taken much of the guesswork out of launching and managing marketing campaigns. Before the web, companies had limited means of determining the success of their initiatives -
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Make Data the Centerpiece of Campaigns with Marketing Analytics

Information is a key tool for companies - it enables them to see what they are doing right and wrong, and can inform future campaigns and business decisions. Real-time data
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Three New Marketing Automation Trends

Marketing automation is quickly evolving, much like the marketing industry itself. The Marketing Automation Times recently identified three marketing automation trends to watch this year and explained how they relate
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Social Media KPIs Can Help Define Success

While you probably hope to achieve positive results during your social media marketing campaigns, you need to first define success in order to attain it. Because many social media metrics
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Combining Marketing Automation with CRM Can Improve ROI

Customer Relationship Management (CRM) can be defined as managing a company's interactions with customers, clients and sales prospects. Business Know-How explains that many companies have invested in CRM as a
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Rogue Marketing Webinar: Turn a Pain in the Neck into a Powerful Asset

Don’t let the name fool you. We’ve got nothing against Rogue Marketers. If nothing else, we’re indebted to them. We’ve studied them for years, learning from them as we formulated
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