Category: Marketing Asset Management

What is Localized Marketing Automation?

According to Gleanster's research, “Top performing organizations that used local marketing automation reported 300% or more increases in revenue within the first 12 months of investing in the technology.” That’s
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How Hotel Management Companies Can Consolidate Chaos

Hotel management companies face all the challenges of running a hotel property with the added strain of doing it for multiple brands. With multiple brands comes more technology platforms, marketing
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Top 3 Hospitality Marketing & Sales Insights for 2014

In the past we set a goal to become hospitality marketing masters. We spent the year researching and exploring the needs of hospitality companies. We talked with leading businesses and
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Localized Marketing: A Win-Win For Manufacturers and Retailers by Darren Bassel

Ti Sento Milano, the European based jewelry brand, is expanding our reach stateside.  As marketing director, I've been challenged to market our jewelry in an efficient and cost effective manner
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Hospitality Case Study: How Distributed Marketing Boosts Local Sales

Hospitality Giant Gets Personal with Guests in 4 Steps One of the largest hotel companies in the world faced the challenge of providing over 4,600 locations with relevant materials specific
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Fision Eases Compliance Management for Marketing & Sales Insurance Professionals

Across a variety of different insurance sectors, from property and casualty to health and auto insurance, managing the complexity of regulations is a shared challenge. Insurance professionals are always dealing
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Manufacturing Infographic: Navigating the Waters of Channel Conflict

Manufacturers typically rely on their network of non-exclusive distributors, dealers, agents or retailers to locally market and sell their products. While this helps you expand your company's reach, putting your
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Twitter: The Best Social Media Source for Leads

While the battle still rages on as to what role social media plays in lead generation and engagement, new data suggests that Twitter may be more than worth the budget
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Bridging the Gap Between Oracle and Eloqua

Oracles Acquisition of Eloqua Solidifies the Importance of Marketing Automation At the end of 2012, the software giant that is Oracle made waves in the sales and marketing landscape when
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Redefining the Concept of ‘Multichannel’ Marketing

When you hear the word "multichannel," what do you think of? Many brands would think of a variety of communication channels that they can use to successfully engage prospective customers
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