Category: Marketing Asset Management

Creating the Perfect Marketing Email

What makes for an effective marketing email? So many brands funnel in on the writing aspect - they try to create engaging headlines, avoid typos and ensure their messages don't
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How Distributed Marketing Automation is Powering the Sales Teams of Tomorrow

From a customer's perspective, there are few things worse than being engaged by a company that clearly has no idea who you are and what you need. In our data
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Small Businesses Double Down on Social Media

Big businesses were the first to invest big resources into their social media marketing campaigns, but now small businesses with smaller budgets are also upping the ante in social media.
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Adjusting Marketing & Sales Operations for Shorter Sales Cycles

The way people research B2B purchases has changed, and as a result, the way companies sell to them also needs to undergo a transformation. (more…)
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The Role of Content in Customer Engagement

Long before businesses even realize they have a problem, they will have been engaged by a company that could provide them with a solution. You can do that by utilizing
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Social Networks Have Different Audiences, Content Should be Tailored to Each

Social media is the most dominant online communication channel, but there are a variety of social networks and each has their own unique audience. (more…)
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Intertwining Content with Email

After many marketers wrote email off as a declining communication channel in the middle of the previous decade, the medium is back thanks to web-enabled mobile devices that allow consumers
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Don’t Let Your Brand Be Watered Down Through Expansion

What is a brand? For many consumers, it's what they connect with when they deal with companies. It's the underlying theme or deeper meaning that attracts them to a company
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Three New Marketing Automation Trends

Marketing automation is quickly evolving, much like the marketing industry itself. The Marketing Automation Times recently identified three marketing automation trends to watch this year and explained how they relate
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Rogue Marketing Webinar: Turn a Pain in the Neck into a Powerful Asset

Don’t let the name fool you. We’ve got nothing against Rogue Marketers. If nothing else, we’re indebted to them. We’ve studied them for years, learning from them as we formulated
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