Category: Marketing Asset Management

Video: Marketing Automation By The Numbers

Marketing Automation technology is now a fundamental driver of IT purchasing. In fact, Gartner analyst Laura McLellan recently predicted that by 2017, CMOs will spend more on IT than their counterpart CIOs.
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Turn a Clogged Marketing Production Queue into Labor Savings

Marketing production bottlenecks are all too common in large companies. As the requests for new collateral grow, the marketing department has a greater need for brand control and management. While
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Brand Control: Three Essential Elements

The more unified a company is in their compliance to strict brand regulations, the stronger their brand is likely to be. However, with the growing need for companies to connect
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