Category: Marketing Asset Management

Marketing Automation technology is now a fundamental driver of IT purchasing. In fact, Gartner analyst Laura McLellan recently predicted that by 2017, CMOs will spend more on IT than their counterpart CIOs.

Marketing production bottlenecks are all too common in large companies. As the requests for new collateral grow, the marketing department has a greater need for brand control and management. While

The more unified a company is in their compliance to strict brand regulations, the stronger their brand is likely to be. However, with the growing need for companies to connect