Category: Marketing Automation

The Time For Personalized & Localized Marketing

Marketing automation is hot right now, it has seen the fastest growth of any CRM-related segment in the last several years (Focus Research). And you know what? Marketing Automation has
Read More

What is Localized Marketing Automation?

According to Gleanster's research, “Top performing organizations that used local marketing automation reported 300% or more increases in revenue within the first 12 months of investing in the technology.” That’s
Read More

Is Your Localized Marketing Plagued By The Pick 2 Rule?

The hospitality industry prides itself on providing world class experiences for their guests. Adding a personal touch goes a long way. However, as noted earlier, that personalization is currently limited
Read More

Localized Marketing Paves the Way for Brand Loyalty

A challenge many hotel properties face is that consumers know about their brand from national advertisements but that's not always enough to get them in the door, let alone turn
Read More


Top 3 Hospitality Marketing & Sales Insights for 2014

In the past we set a goal to become hospitality marketing masters. We spent the year researching and exploring the needs of hospitality companies. We talked with leading businesses and
Read More

Video: Fision for Hospitality Marketing & Sales Teams

Hotel companies, hotel brands, and hotel management companies are turning to Fision as their trusted resource in localized marketing automation. With Fision the General Managers and Directors of Sales can
Read More

One Night Stands Hurt the Hospitality Industry

By now the hospitality industry is well acquainted with one night stands. What's interesting is that Hoteliers have adopted the same one and done mentality with their customers. In both
Read More

Hospitality Software—Why Salesforce.com Isn’t Enough

Personalization creates comfort, and at its core, the hospitality business is a comfort business. (more…)
Read More

SaaS Companies Reap the Rewards of Marketing Automation

Software as a Service (SaaS) and cloud technology have been major booms for businesses across the globe. Many companies are beginning to see value in SaaS offerings, which enables them
Read More