Category: Marketing Automation

Who Owns the Marketing Automation Funnel – Marketing or Sales?

The "funnel" is a common metaphor used in many marketing and sales departments to describe the process through which prospective leads are converted into paying customers. Though the metaphor remains
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Manufacturing Infographic: Navigating the Waters of Channel Conflict

Manufacturers typically rely on their network of non-exclusive distributors, dealers, agents or retailers to locally market and sell their products. While this helps you expand your company's reach, putting your
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Creating the Right Content for the Right Cause

Content creation has been a major focus for brands over the past few years. They realize it's important to engage leads and create paying customers, but they also know the
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Bridging the Gap Between Oracle and Eloqua

Oracles Acquisition of Eloqua Solidifies the Importance of Marketing Automation At the end of 2012, the software giant that is Oracle made waves in the sales and marketing landscape when
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Three Myths of Marketing Automation

Marketing automation is one of the latest buzzwords that's being thrown around constantly from executive to executive. Marketing automation provides value to companies and brands, but there is still some confusion
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Four Presidential Quotes for Sales and Marketers

Another President's Day is here, and some added attention is being brought to it this year. This is not necessarily because it's is a milestone birthday for George Washington or
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Creating the Perfect Marketing Email

What makes for an effective marketing email? So many brands funnel in on the writing aspect - they try to create engaging headlines, avoid typos and ensure their messages don't
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Demand for Marketing Automation on the Rise

Marketing communication is paramount to modern-day campaigns. Gone are the times where you could get away with one-way broadcast messages. If you want your messages to truly resonate with your
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Nurturing Leads with Marketing Automation

The sales cycle has changed. Customers are now doing more research prior to first contact with companies. This has altered how you approach lead generation and nurturing, with the emphasis
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Could You Do More to Engage Local Customers? If So, You Aren’t Alone

After spending years developing a global presence, many companies are narrowing their focus and looking to better engage local consumers. While many businesses are happy with their ability to engage
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