Category: Marketing Automation

How Distributed Marketing Automation is Powering the Sales Teams of Tomorrow

From a customer's perspective, there are few things worse than being engaged by a company that clearly has no idea who you are and what you need. In our data
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Doing Mobile Email the Right Way

Timing and channel have always been critical pieces to the marketing puzzle. By reaching customers through the right communication avenue at the perfect time, you can greatly improve your chances
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Fision’s Focus on Usability Eliminates Wasted Time

Relevancy is core to the success of modern marketing campaigns. You need to reach consumers with the right message through the right medium and at the right time. (more…)
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Solving The Lead Quality Dilemma

Lead generation is one of the core goals of any sales and marketing department. The idea is simple - the more leads a company can generate, the more chances for
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How the Mobile Revolution is Changing the Face of Sales Enablement

Smartphones, tablets and other mobile devices are forever changing the sales enablement landscape. These tools offer a unique set of features and benefits in terms of usability, innovation and utility
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Four Steps to Successful Email Marketing Automation

Email is a pivotal marketing communication channel. According to comScore, more than 100 million Americans have an email account. With the advent of smartphones, consumers are no longer tied to
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Study: Marketing Automation Bolsters Lead Quantity and Quality

The benefits of marketing automation  have been proven once again by a new study. (more…)
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Study: Online is Key for Cost-Efficient Lead Generation

Marketers have a number of means for reaching prospective customers at their disposal. Websites, social media, search engine optimization, email, trade conferences, direct mail, print advertising - almost every communication
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Know your Situation: Pick the Right Marketing Automation Solution

Marketing automation is a relatively new technology. It's been around long enough that many companies are familiar with what it is, but few are aware of precisely why their particular
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Three Potential Pitfalls of Sales Enablement Implementation

Sales leaders struggle with an ever-growing list of obstacles that hinder operations. Everything from dwindling conversion ratios to increasing misalignment between sales and marketing could have a negative impact. This
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