Category: Marketing Automation

Marketing Automation Takes Flight

Marketing automation was once a practice surrounded by mystique - many companies had heard of it, but few knew what it was and how it could be used at their
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Sales Enablement, Marketing Automation Key Drivers in Business Expansion

Poor sales after a company expansion may be (sometimes unfairly) blamed solely on an inadequate sales team. But in fact, communication and unified messaging can play a bigger role in
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Marketing Automation Boosts Lead Conversion

Here today, gone tomorrow, or so the saying goes. This is especially true when it comes to lead generation. Prospects aren't waiting for companies to respond to inquiries or to
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Email Campaign Automation is Extremely Effective

Using email campaign automation technology can fuel personalized and relevant messages to leads across a sales funnel, which emphasizes the shift marketers are making away from bulk email campaigns, BtoB
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Taking Lead Conversion Further with Funnel Automation

The process of converting a lead to a sale is sometimes known in the marketing community as a "funnel," ClickZ explains. This funnel consists of reach (to bring prospects into
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Three New Marketing Automation Trends

Marketing automation is quickly evolving, much like the marketing industry itself. The Marketing Automation Times recently identified three marketing automation trends to watch this year and explained how they relate
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Companies Plan to Spend More on Marketing Automation

Ifbyphone's recent infographic, The Evolution of Marketing Automation, provides a primer on the benefits of marketing automation, as well as statistics regarding who spends the most on this technology and
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Combining Marketing Automation with CRM Can Improve ROI

Customer Relationship Management (CRM) can be defined as managing a company's interactions with customers, clients and sales prospects. Business Know-How explains that many companies have invested in CRM as a
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Email Marketing Automation—Don’t Dismiss the Initial Impression

The period right after a prospect signs up for a new email marketing campaign is crucial—there's always a lingering moment of doubt that exists between the time an email address
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How Manufacturers Can Improve Marketing Tactics to Increase Trust

Building a more trusting relationship with distributors, retailers and other channel partners is the best way for manufacturers to better understand who their end users really are. According to a
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