Category: Personalized Marketing

One Night Stands Hurt the Hospitality Industry

By now the hospitality industry is well acquainted with one night stands. What's interesting is that Hoteliers have adopted the same one and done mentality with their customers. In both
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Hospitality Software—Why Salesforce.com Isn’t Enough

Personalization creates comfort, and at its core, the hospitality business is a comfort business. (more…)
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Localized Marketing: A Win-Win For Manufacturers and Retailers by Darren Bassel

Ti Sento Milano, the European based jewelry brand, is expanding our reach stateside.  As marketing director, I've been challenged to market our jewelry in an efficient and cost effective manner
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Hospitality Case Study: How Distributed Marketing Boosts Local Sales

Hospitality Giant Gets Personal with Guests in 4 Steps One of the largest hotel companies in the world faced the challenge of providing over 4,600 locations with relevant materials specific
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Creating the Right Content for the Right Cause

Content creation has been a major focus for brands over the past few years. They realize it's important to engage leads and create paying customers, but they also know the
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Redefining the Concept of ‘Multichannel’ Marketing

When you hear the word "multichannel," what do you think of? Many brands would think of a variety of communication channels that they can use to successfully engage prospective customers
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Four Presidential Quotes for Sales and Marketers

Another President's Day is here, and some added attention is being brought to it this year. This is not necessarily because it's is a milestone birthday for George Washington or
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Study: Few B2B Marketers Personalize Content for Prospects

Knowing your audience is crucial for businesses in a number of ways, ranging from product development to marketing to brand management. Many companies executives will agree with that fact, but
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Could You Do More to Engage Local Customers? If So, You Aren’t Alone

After spending years developing a global presence, many companies are narrowing their focus and looking to better engage local consumers. While many businesses are happy with their ability to engage
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Stay Off Prospects’ Naughty List by Sending them Relevant Content

Your great aunt Dorothy, the one you haven't talked to (much less seen) in 15 years, hands you a flat box, decked out in green-and-red gift wrapping. She smiles, eagerly
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