Category: Personalized Marketing

Bringing Email Marketing, Social Media and Mobile Together for Wide-Reaching Campaigns

Email marketing is still one of the most commonly used lead generation tools. According to data collected by Marketing Sherpa, a whopping four-fifths of businesses (81 percent) still make heavy
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Bring Marketing & Sales Together with Distributed Marketing Automation

Managing sales and marketing operations can be extremely difficult due to the growing complexity of launching a successful campaign. On the one hand, marketers need to incorporate a variety of
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Driving Effective Engagement

There is a difference between simply reaching consumers and actually engaging them. Effective engagement requires salespeople to take a sincere interest in customers' needs and desires. In order to determine
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Leveraging Personalized Data to One-Up the Competition

Your customers know a lot about your product before they buy it. They've likely taken a look at your company homepage, read some feedback on review websites, and asked their
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The Importance of Personalized Marketing Campaigns

A significant number of consumers actively use email as a means to communicate with both friends and family, and with brands. Moreover, the proliferation of web-enabled smartphones and tablet devices
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Rogue Marketing Webinar: Turn a Pain in the Neck into a Powerful Asset

Don’t let the name fool you. We’ve got nothing against Rogue Marketers. If nothing else, we’re indebted to them. We’ve studied them for years, learning from them as we formulated
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