Category: Sales Enablement

Marketers, Make Sales Enablement a Priority

While marketing and sales teams share a common goal - drive revenue for the company by acquiring and fostering relationships with more customers - their best efforts can sometimes be
Read More

What is Localized Marketing Automation?

According to Gleanster's research, “Top performing organizations that used local marketing automation reported 300% or more increases in revenue within the first 12 months of investing in the technology.” That’s
Read More

Is Your Localized Marketing Plagued By The Pick 2 Rule?

The hospitality industry prides itself on providing world class experiences for their guests. Adding a personal touch goes a long way. However, as noted earlier, that personalization is currently limited
Read More

Localized Marketing Paves the Way for Brand Loyalty

A challenge many hotel properties face is that consumers know about their brand from national advertisements but that's not always enough to get them in the door, let alone turn
Read More


Top 3 Hospitality Marketing & Sales Insights for 2014

In the past we set a goal to become hospitality marketing masters. We spent the year researching and exploring the needs of hospitality companies. We talked with leading businesses and
Read More

Video: Fision for Hospitality Marketing & Sales Teams

Hotel companies, hotel brands, and hotel management companies are turning to Fision as their trusted resource in localized marketing automation. With Fision the General Managers and Directors of Sales can
Read More

One Night Stands Hurt the Hospitality Industry

By now the hospitality industry is well acquainted with one night stands. What's interesting is that Hoteliers have adopted the same one and done mentality with their customers. In both
Read More

Hospitality Software—Why Salesforce.com Isn’t Enough

Personalization creates comfort, and at its core, the hospitality business is a comfort business. (more…)
Read More

Localized Marketing: A Win-Win For Manufacturers and Retailers by Darren Bassel

Ti Sento Milano, the European based jewelry brand, is expanding our reach stateside.  As marketing director, I've been challenged to market our jewelry in an efficient and cost effective manner
Read More