Category: Sales Enablement

How the Mobile Revolution is Changing the Face of Sales Enablement

Smartphones, tablets and other mobile devices are forever changing the sales enablement landscape. These tools offer a unique set of features and benefits in terms of usability, innovation and utility
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Bring Marketing & Sales Together with Distributed Marketing Automation

Managing sales and marketing operations can be extremely difficult due to the growing complexity of launching a successful campaign. On the one hand, marketers need to incorporate a variety of
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Three Potential Pitfalls of Sales Enablement Implementation

Sales leaders struggle with an ever-growing list of obstacles that hinder operations. Everything from dwindling conversion ratios to increasing misalignment between sales and marketing could have a negative impact. This
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Central Versus Distributed Marketing: Which is the Best Way to Tap Into Local?

by Mike Brown - https://fisiononline.com/mikebrown Marketing automation can be a complex beast. As best-in-class companies know, marketing automation is a key component to any successful wide-reaching marketing campaign. However, at
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Sales Enablement, Marketing Automation Key Drivers in Business Expansion

Poor sales after a company expansion may be (sometimes unfairly) blamed solely on an inadequate sales team. But in fact, communication and unified messaging can play a bigger role in
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Marketing for Manufacturing: Closed-Loop Strategy

Improper Communication Causes Problems in Distribution Chains Distribution chains are complex networks, and that issue is further aggravated by the lack of communication. The closed-loop strategy, a means of improving
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Marketing Automation Boosts Lead Conversion

Here today, gone tomorrow, or so the saying goes. This is especially true when it comes to lead generation. Prospects aren't waiting for companies to respond to inquiries or to
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Taking Lead Conversion Further with Funnel Automation

The process of converting a lead to a sale is sometimes known in the marketing community as a "funnel," ClickZ explains. This funnel consists of reach (to bring prospects into
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Combining Marketing Automation with CRM Can Improve ROI

Customer Relationship Management (CRM) can be defined as managing a company's interactions with customers, clients and sales prospects. Business Know-How explains that many companies have invested in CRM as a
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Ramp up Sales Enablement Tactics to Bridge the Delivery Gap

How do you enable your sales team to go about selling new products? Perhaps a quick training session, a few brochures outlining the new product or maybe some presentation slides?
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