Category: Social Media Marketing

Solving the Social Media Spam Conundrum

Here's a fun fact for the day: according to Mark Risher, chief executive of anti-spam company Impermium, as many as 40 percent of active social media accounts have been flagged
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Twitter: The Best Social Media Source for Leads

While the battle still rages on as to what role social media plays in lead generation and engagement, new data suggests that Twitter may be more than worth the budget
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The Rise of Google Plus

When it comes to social media, Google has a spotty track record. Orkut, one of the company's first attempts at breaking into the social media landscape, has managed to accrue
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Engaging Millennials Through Social Media Brand Management

How many people really seek out your brand's social media page? The answer may be more than you expect: According to a new report from researcher Ipsos OTX, as many
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Companies to Invest More Budget into Social Media Brand Management

Marketers are quickly discovering the best way of advertising is by not advertising at all and simply creating content that is actually engaging. (more…)
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Small Businesses Double Down on Social Media

Big businesses were the first to invest big resources into their social media marketing campaigns, but now small businesses with smaller budgets are also upping the ante in social media.
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Social Networks Have Different Audiences, Content Should be Tailored to Each

Social media is the most dominant online communication channel, but there are a variety of social networks and each has their own unique audience. (more…)
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Bringing Email Marketing, Social Media and Mobile Together for Wide-Reaching Campaigns

Email marketing is still one of the most commonly used lead generation tools. According to data collected by Marketing Sherpa, a whopping four-fifths of businesses (81 percent) still make heavy
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Consistent Brand Management is Still a Challenge for Many Companies

The age of digital communication has greatly expedited the pace of marketing campaigns. Now, companies are looking for real-time analytics and data that enables them to fine-tune initiatives almost instantly.
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Establishing Brand Management on Facebook

The number of consumers using Facebook as their primary means of interacting with brands is increasing. If companies are looking to maximize their brand management efforts, they need to not
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