October 1, 2012
For ages, a brand was defined by the company itself. It told consumers what its core values were and strove to use its marketing campaigns to convey these traits. In
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September 20, 2012
There is a difference between simply reaching consumers and actually engaging them. Effective engagement requires salespeople to take a sincere interest in customers' needs and desires. In order to determine
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September 11, 2012
Facebook, Twitter, LinkedIn, Google+, and the myriad other social networks have quickly become a prominent part of every company's marketing campaigns. Social media use has rapidly gone from zero to
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June 22, 2012
Not all social media marketing tactics are created equal. There are certain ways to maximize your ROI, while other ways may sabotage your efforts altogether. Social Media Today notes a
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June 7, 2012
Marketing automation is quickly evolving, much like the marketing industry itself. The Marketing Automation Times recently identified three marketing automation trends to watch this year and explained how they relate
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June 5, 2012
While you probably hope to achieve positive results during your social media marketing campaigns, you need to first define success in order to attain it. Because many social media metrics
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June 1, 2012
Becoming a blogger is not hard. All you need is to sign up with a content management system such as Blogger, WordPress or Tumblr and start writing. You can write
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April 4, 2012
Building a more trusting relationship with distributors, retailers and other channel partners is the best way for manufacturers to better understand who their end users really are. According to a
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