FISION Brings Brand Management and Marketing Automation to Leading Global Provider of Aerospace and Building Systems
January 30, 2018
MINNEAPOLIS – January 30, 2018 – FISION Corporation (OTCQB: FSSN) has deployed its cloud-based digital asset management and agile marketing solution for the subsidiary of a Fortune 50 global provider of aerospace and building systems.
“With its more than 50,000 employees serving customers in nearly every country around the globe, this customer turned to FISION to improve their localized communications, increase sales process efficiency and better maintain brand compliance across its business units,” said FISION CEO Mike Brown. “Given the distributed global nature of their organization, the ability of FISION to easily facilitate localization of collateral materials and communications, while also ensuring legal and brand compliance, is a key benefit to their deployment.”
By having sales and marketing communications centralized on the FISION SaaS platform, the company is now able to solve major pain points and realize numerous benefits:
- Simplify brand distribution and sales enablement across the enterprise
- Ensure consistent brand messaging and compliance down to the local level
- Realize 50%-100% gain in salesforce efficiency
- Increase labor efficiency by more than 300%
- More effectively measure sales and marketing performance
- Make better business decisions with actionable data and analysis
- Realize ROI in less than 90 days
“As a large subsidiary of a Fortune 50 company with more than $50 billion in sales, this customer also presents a phenomenal ‘land and expand’ opportunity for FISION,” added Brown. “We now have a strong foundation to expand the adoption of FISON to its other global divisions that are collectively three times the size.”
FISION was introduced to the new customer through its recently announced channel partner, iris Chicago, which offers major brands a unique range of creative and strategic disciplines, including advertising, digital, retail, social, PR, management consultancy, branded content and CRM.
“Since bringing us this major customer, iris has become one of our key channel partners, introducing us to several potential major enterprise customers that are currently at various stages of engagement,” said Brown. “Our partnership with iris provides us with additional global reach, breadth of skill sets, people and technology, which we expect to contribute significantly to our growth in 2018.”
FISION’s new customer joins the ranks of several other large enterprise companies from a range of industries that have deployed the FISION platform, including a national financial services company, a top provider of online higher education, and an operator of the world’s largest business network.
About FISION Corporation
Founded in 2011, Minneapolis-based FISION is the nation’s leading provider of agile marketing software that simplifies collaboration across global organizations, and more effectively manages brand and marketing content. FISION allows marketing and sales teams to work better together by enabling them to more quickly and easily create, distribute and measure the performance of compelling, localized, on-brand communications. FISION’s patented technology brings unrivaled capabilities to clients across more than 20 countries, which includes some of the world’s largest corporations in healthcare, hospitality, financial/insurance, software, and technology.
Volerro Corporation, a wholly owned subsidiary of FISION, provides a SaaS platform that simplifies how enterprise teams create, refine and distribute content. By streamlining content production and team coordination, its cloud-based collaboration service eliminates “content chaos” among product, brand, marketing, and creative teams. Volerro’s ReVu.Me cloud app allows team members to work on the same document in real-time with integrated chat and voice conferencing. For more information, visit www.volerro.com.
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Important Cautions Regarding Forward-looking Statements
Any statements contained in this press release that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to FISION Corporation or (the “Parties”) are intended to identify such forward-looking statements. The Parties undertake no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect future financial results are discussed more fully in the Parties’ respective filings with the U.S. Securities and Exchange Commission (“SEC”), including the their most recent Annual Report on filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
Garry Lowenthal, EVP & CFO
Ron Both, CMA