FISION Granted U.S. Patent for Cloud-based Marketing Technology
May 31, 2017
MINNEAPOLIS – May 31, 2017 – FISION Corporation (OTCQB: FSSN), a leading provider of cloud-based digital asset management and sales enablement technology, was awarded a U.S. patent (US9639551 B2) covering its cloud-based marketing technology titled, “Computerized Sharing of Digital Asset Localization Between Organizations.”
The patent is described as covering instances of a “computerized system and method for sharing digital assets among multiple different organizations in a multi-organization system, and further providing that one or more of localized digital assets can be assembled using digital assets, templates and rules specified by different organizations. Further, the various organizations can contribute and share digital assets with organizations, while controlling the localization of the asset with brand or other information, both as specified by the provider organization and as specified by the user organization.”
According to FISION CEO, Mike Brown: “The award of this extensive patent, which covers both our proprietary systems and methods-of-use, further validates the exceptional level of innovation and capability represented in our FISION platform, as well as the unique value proposition we offer our enterprise customers and channel partners worldwide. In addition to establishing a significant competitive barrier to entry, this protection of our core technology delivers a dramatic enhancement to shareholder value.”
FISION is a unique player in the emerging field of Agile Marketing in how it provides the complete digital asset solution, from brand-compliant ideation and creation, to distribution and local sales enablement. FISION represents the ultimate solution for any organization, as it goes beyond traditional sales automatization to fully enabling users to act smarter, faster, nimbler, and more efficiently to drive revenues and win in the marketplace.
Multiple large enterprise companies from a range of industries have adopted FISION’s unique SaaS solution over the last year, including a national financial services company, a top provider of online higher education, and an operator of the world’s largest business network.
FISION provides these enterprises with collaborative technologies that solve major pain points in the creation and management of digital content, and the turning of content into sales. For financial, insurance and healthcare services, FISION solves critical compliance issues, while for eCommerce and retail, it supports both online and offline presence by more easily and cost-effectively creating and distributing digital content across channels.
FISION helps overcome common challenges in the traditional sales and marketing process, allowing distributed sales and marketing teams to access pre-approved corporate campaigns that can be customized in real-time and executed on the local level. The cloud-based, sales enablement technology connects sales teams to the most relevant content for each selling situation, while providing flexible ways to present content that is brand and legally compliant.
“Our patented platform’s unique multi-tiered and multi-tenant functionality permits outside agencies and other marketing partners to securely access a company’s content repository, and create collateral materials that stays true to approved branding and messaging,” noted Brown. “It also provides administrators real-time visibility into the effectiveness of marketing and sales communication, measuring performance down to the individual asset and user level.”
To learn more about FISION, go to FisionOnline.com.
About FISION Corporation
Founded in 2011, Minneapolis-based FISION is a leading provider of cloud-based digital asset management and sales enablement technology. FISION specializes in managing an enterprise’s brand and marketing content, enabling marketing and sales people to quickly and easily create, distribute and measure the performance of compelling, localized, on-brand communications. With more than 65,000 users across 21 countries, FISION’s patented technology brings unrivaled capabilities and marketing agility to clients that include some of the world’s largest corporations in healthcare, hospitality, financial/insurance, software and technology industries. For more information, visit FisionOnline.com.
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Garry Lowenthal, EVP & CFO
Tel (612) 927-3620
Ron Both, CMA
Tel (949) 432-7557