FISION Invited by Marketo to Join Technology Industry Leaders at the 2017 Marketing Nation Summit
April 26, 2017
As New Marketo LaunchPoint Partner, FISION Introduces New Chapter in Digital Asset Management and Sales Enablement
MINNEAPOLIS – April 21, 2017 – FISION Corporation (OTCQB: FSSN), a leader in digital asset management (DAM) and sales enablement, has been invited to participate with Marketo, the world leader in engagement marketing software and solutions, at the 2017 Marketo Marketing Nation Summit being held April 23-26 in San Francisco, California.
The Marketo Marketing Nation Summit is the premier event for the marketing technology industry, bringing together the best and brightest minds in digital marketing, advertising, IT, services, and beyond. Under the theme, “Leading in the Engagement Economy,” this year’s event is expected to attract more than 6,000 leaders from industry-leading technology companies including Accenture, Amazon, Cisco, Facebook, Forrester, Google, Infor, and Microsoft.
“The ‘Engagement Economy’ is the digital future where everyone and everything is connected, fundamentally changing the relationships between buyers and sellers,” said Steve Lucas, chief executive officer of Marketo. “Marketo’s investments in this year’s Summit underscore our dedication to inviting all marketers to be part of the Marketing Nation, and giving everyone – Marketo power users and the marketing world at large – the best content to prepare them for winning in this new world. If you are involved in any way in digital engagement, you do not want to miss this event.”
The invitation of FISION to the event follows the formalization of a strategic partnership with Marketo last year and FISION joining Marketo’s LaunchPoint LaunchPointprogram, the world’s most complete ecosystem of marketing technology solutions. As part of this program, Marketo has introduced to FISION several potential enterprise customers presently at various phases of engagement.
Planned marketing campaign strategies in 2017 will involve a series of online events and roadshows with Marketo over the course of the year, where prospective organizations are engaged in co-sponsored sessions that demonstrate the complementary aspects of the respective marketing technologies.
“At this major industry summit, we’re looking forward to engaging with the Marketo’s senior leadership and top representatives from their major enterprise customers,” commented FISION CEO, Mike Brown. “This event represents a fantastic opportunity to present our unique value proposition, and how in combination with Marketo, we can solve key pain points in the traditional sales and marketing process.”
Large and small enterprises around the world rely upon Marketo’s best-in-class engagement marketing solutions to execute campaign strategies and develop new leads. Once these Marketing Qualified Leads (MQLs) have been identified, sales teams typically lack the technological support to help them take a lead from initial contact to close.
However, with FISION, distributed sales and marketing teams can access pre-approved corporate campaigns that can be customized in real time and executed on the local level. FISION’s cloud-based sales enablement platform connects sales teams to the most relevant, brand and legal compliant content for each selling situation, providing flexible ways to present content to customers, while delivering real-time visibility into the effectiveness of communications.
FISION enables Marketo customers to:
- Dramatically increase sales process efficiency
- Match content to any sales situation – by industry, persona, stage and more
- Proactively push best practice content to sales teams
- Make every sales person their top performer
- Instantly tailor presentations for every prospect
- Gain insight into what content most effectively advances deals
More information about the event is available at events.marketo.com/summit/2017.
Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo’s Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com. For more information, go to www.marketo.com.
About FISION Corporation
Founded in 2011, Minneapolis-based FISION is a cloud-based digital asset management and sales enablement company. FISION’s advanced, proprietary technology specializes in managing a customer’s brand and marketing content enabling marketing and sales people to quickly and easily create compelling, personalized, on-brand communications, which increases revenue and profits. With more than 65,000 users in 21 countries, FISION services enterprise clients in the health care, hospitality, financial/insurance, software and technology industries. For more information, visit FisionOnline.com.
Important Cautions Regarding Forward-looking Statements
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to FISION Corporation or (the “Parties”) are intended to identify such forward-looking statements. The Parties undertake no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect future financial results are discussed more fully in the Parties’ respective filings with the U.S. Securities and Exchange Commission (“SEC”), including the their most recent Annual Report on filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
Garry Lowenthal, EVP & CFO
Tel (612) 927-3620
FISION Investor Relations:
Ron Both, CMA
Tel (949) 432-7557