Fision Nominated for “Innovation of the Year” in the 2012 Minnesota Business Manufacturing Awards
August 13, 2012
MINNEAPOLIS—Fision, a cloud-based provider of sales enablement and marketing automation, has been nominated for Minnesota Business Magazine’s “Innovation of the Year” in their 2012 Manufacturing Awards. Fision has developed a cloud-based solution that makes sales and marketing easier for manufacturers while aligning their distributed network of dealers, distributors, and retailers.
“Channel conflict is one of the biggest challenges for manufacturers today, especially given the explosion of digital media,” said Mike Brown, CEO of Fision. “We have made it our mission to provide a technology solution that helps manufacturers align the interests of the supply chain, creating a win-win situation for their partners and ultimately gaining customer loyalty.”
Fision’s platform encourages greater communication across the supply chain by allowing manufacturers to store, customize and distribute marketing materials across social, mobile, email and print. By consolidating and expediting the sales and marketing process, Fision gives manufacturing companies real-time metrics on supply chain and customer behavior. “Fision is empowering our local teams to drive the business while upholding our brand standards and presenting a consistent image in the marketplace,” says Troy Barrow, Director of Marketing for Renewal by Andersen.
The Fision Sales and Marketing Automation Platform was developed to help manufacturing sales & marketing executives develop, organize and distribute integrated global campaigns. With its Headquarters in Minneapolis and offices in Dallas and Denver, Fision has over 70,000 users across 21 countries.