News

Know your Situation: Pick the Right Marketing Automation Solution

Marketing automation is a relatively new technology. It's been around long enough that many companies are familiar with what it is, but few are aware of precisely why their particular
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Three Potential Pitfalls of Sales Enablement Implementation

Sales leaders struggle with an ever-growing list of obstacles that hinder operations. Everything from dwindling conversion ratios to increasing misalignment between sales and marketing could have a negative impact. This
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Brand Management: The Shifting Role of A Brand Manager

In the age of social media, everything a brand writes, publishes, says or does quickly becomes a permanent part of history. When you have thousands - or even millions -
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Marketing Automation and More: Improve Your Targeted Marketing

With so many channels to connect with your customers, you have to know how to properly target the right ones at the right time with tools such as marketing automation.
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Going Mobile With Distributed Marketing Automation

Smartphones and tablet devices have long been considered the way of the future in terms of communication. Over 114 million people in the U.S. are using their smartphones to call,
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Living Your Company Values is Key to Brand Success

For ages, a brand was defined by the company itself. It told consumers what its core values were and strove to use its marketing campaigns to convey these traits. In
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Marketing Automation Takes Flight

Marketing automation was once a practice surrounded by mystique - many companies had heard of it, but few knew what it was and how it could be used at their
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Central Versus Distributed Marketing: Which is the Best Way to Tap Into Local?

by Mike Brown - https://fisiononline.com/mikebrown Marketing automation can be a complex beast. As best-in-class companies know, marketing automation is a key component to any successful wide-reaching marketing campaign. However, at
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Marketing Campaigns Can Take Action with Real-Time Analytics

The internet has taken much of the guesswork out of launching and managing marketing campaigns. Before the web, companies had limited means of determining the success of their initiatives -
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Fision Presents Its Breakfast Tech Talk Seminar

Recently at the Westin Kierland with the Sonoran Desert as the back drop, Fision’s CEO Mike Brown and Director of Fision sales Tami Moyer presented and engaged with Phoenix-area businesses
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