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There is a difference between simply reaching consumers and actually engaging them. Effective engagement requires salespeople to take a sincere interest in customers' needs and desires. In order to determine

Information is a key tool for companies - it enables them to see what they are doing right and wrong, and can inform future campaigns and business decisions. Real-time data

Poor sales after a company expansion may be (sometimes unfairly) blamed solely on an inadequate sales team. But in fact, communication and unified messaging can play a bigger role in

Facebook, Twitter, LinkedIn, Google+, and the myriad other social networks have quickly become a prominent part of every company's marketing campaigns. Social media use has rapidly gone from zero to

Distributed marketing platforms are providing huge value to companies. According to research from the Aberdeen Group, best-in-class companies achieved 31.6 percent year-over-year revenue growth by integrating their sales and marketing

MINNEAPOLIS—Fision, a cloud-based provider of sales enablement and marketing automation, has been nominated for Minnesota Business Magazine’s “Innovation of the Year” in their 2012 Manufacturing Awards. Fision has developed a

Here today, gone tomorrow, or so the saying goes. This is especially true when it comes to lead generation. Prospects aren't waiting for companies to respond to inquiries or to

Your customers know a lot about your product before they buy it. They've likely taken a look at your company homepage, read some feedback on review websites, and asked their

A significant number of consumers actively use email as a means to communicate with both friends and family, and with brands. Moreover, the proliferation of web-enabled smartphones and tablet devices