News

Companies Plan to Spend More on Marketing Automation

Ifbyphone's recent infographic, The Evolution of Marketing Automation, provides a primer on the benefits of marketing automation, as well as statistics regarding who spends the most on this technology and
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Combining Marketing Automation with CRM Can Improve ROI

Customer Relationship Management (CRM) can be defined as managing a company's interactions with customers, clients and sales prospects. Business Know-How explains that many companies have invested in CRM as a
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Ramp up Sales Enablement Tactics to Bridge the Delivery Gap

How do you enable your sales team to go about selling new products? Perhaps a quick training session, a few brochures outlining the new product or maybe some presentation slides?
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Email Marketing Automation—Don’t Dismiss the Initial Impression

The period right after a prospect signs up for a new email marketing campaign is crucial—there's always a lingering moment of doubt that exists between the time an email address
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How Manufacturers Can Improve Marketing Tactics to Increase Trust

Building a more trusting relationship with distributors, retailers and other channel partners is the best way for manufacturers to better understand who their end users really are. According to a
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Fision Appoints Dan Frawley, Managing Director of Iconoculture, to its Board of Directors

Frawley Brings Experience and Business Leadership to Propel Fisionʼs Continued Growth MINNEAPOLIS - Fision, a sales enablement and marketing automation platform, announces the addition of Dan Frawley, managing director of
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Rogue Marketing Webinar: Turn a Pain in the Neck into a Powerful Asset

Don’t let the name fool you. We’ve got nothing against Rogue Marketers. If nothing else, we’re indebted to them. We’ve studied them for years, learning from them as we formulated
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Minneapolis: The Silicon Plain

A recent article in USA Today called to attention the burgeoning midwestern technology start-up scene. Minneapolis has continuously garnered national nods for quality of life, and it appears its concentration
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Video: Marketing Automation By The Numbers

Marketing Automation technology is now a fundamental driver of IT purchasing. In fact, Gartner analyst Laura McLellan recently predicted that by 2017, CMOs will spend more on IT than their counterpart CIOs.
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Turn a Clogged Marketing Production Queue into Labor Savings

Marketing production bottlenecks are all too common in large companies. As the requests for new collateral grow, the marketing department has a greater need for brand control and management. While
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